Based on questions I have been receiving about the Turnkey Business, also known as Laptop Lifestyle System, WiFi Millionaire, MTTB and the 21-Step System, I decided to compile some questions and answers. You can also learn a bit more about me here. Let me make clear up front that there are two different ways to benefit from this offer: as a current business owner, and as someone looking for a business to leverage. For the former, I recommend this testimonial. For the latter, I recommend this testimonial.
In a nutshell, this is about online marketing, but there are some unique aspects to the way this is structured, which will be described further below. Naturally, you may be wondering why there are so many names for the same thing. The answer is that the packaging is part of the marketing and actually a benefit to those marketing the system. The essence of the system is a 21-step training program that goes through the basics of entrepreneurship and online marketing, helps with fundraising, and offers a way to leverage an existing business that offers training products for entrepreneurs. The fee of $49 is definitely refundable, if you feel the program does not offer value or is just not right for you.
If there are any further questions not answered below, you can always reach out to me by email, Skype or phone. Let's start with email: SFstartup@bizdynamo.net.
Q: Who am I?
A: If you read my ad on Facebook, you know something about me. I'm a businessman who spent more than 20 years in the tech business. Because I've moved around so much, I can't pursue a normal career in Silicon Valley so I have found other sources of income. I've also grown a distate for the low ethics in cutthroat business environments, so I wanted to find ways of being independent. Early in life I wanted to be a writer and naturalist and artist and musician, and I'm finding time for some of those passions again. I have pursued business interests in real estate, financial trading and other areas often referred to as passive income, and I write about those experiences in my list, Expat Heaven, my Expat Heaven page and group on Facebook, and on this site.
Q: What is my relationship to this offer?
A: I am a partner of the company offering the system, otherwise known as an affiliate. This means I receive commissions from sales of the company's products that are attributed to me. This is the only company I am an affiliate of, currently, and I am a Diamond consultant (the highest level). I am impressed with the company's products, which are about training for entrepreneurs, and have gotten value from them. Therefore, I am happy to recommend the company and its products.
Q: What is the company all about?
A: The company is called MOBE and it was started by an Australian named Matt Lloyd. He is a dedicated entrepreneur who started off offering seminars about running an online business. That is still the main business of the company, though it also offers a wide range of training products that are mostly delivered online. Currently the company is located in Kuala Lumpur, Malaysia, though its roots are in Australia, and it has employees and members around the world. Matt recently bought a resort in Costa Rica to support MOBE's Mastermind seminars and is currently in the process of buying a resort in Fiji. I believe there are about 200 employees and many thousands of partners.
I strongly recommend the email below from Matt Lloyd, which gives a broad perspective on MOBE and other companies in this space.
Q: Is this a scam?
A: Funny you should ask. The stuff floating around the Internet these days is 99% garbage and there are lots of scams, so it is natural to be skeptical. I have a lot of personal interests so I am constantly evaluating offers online related to health, physical fitness, home-based opportunities, financial trading, real estate, relationships, and maybe one or two other topics. I steer clear of anything that even remotely smells like a scam. Most offers are a mix of some value and inflated prices. Some are useful, and for those I gladly pay a reasonable amount (usually not the initial price). This offer struck me as different and I was right - there is high value and a business model that is straightforward.
The rapid success of MOBE has inspired imitators and lots of so-called reviews that say it is a scam, or claim to answer the question of whether it is one. Recently MOBE sued a company in British Columbia for defamation and the Supreme Court ruled in MOBE's favor. Here is the link: http://www.courts.gov.bc.ca/jdb-txt/sc/17/18/2017BCSC1873.htm
Basically, anyone can say anything online, and so it makes sense to be cautious. But realize that if you see some negative stuff about MOBE, that should also be taken with a grain of salt.
Q: Are the income claims real?
A: Yes, but it's also true that some of the largest earners had existing online businesses and strapped MOBE onto the backend. For example, John Chow is one of the smartest guys in online marketing and he pays ZERO in advertising costs, because he has built up a blog very cleverly over the years. When he found MOBE it was like adding rocket boosters to his business.
The current video about Carolina Millan and her level of revenue is real, I believe, because I have seen various mentions of her earnings from different time periods and they grew steadily. There was a testimonial video from not long after she started and the claim then was something like $40,000. Getting to $700K+ after five years is feasible. Carolina makes frequent appearances at Mastermind events and is well known in the community. But I also believe she worked very hard and really devoted herself to this business in the beginning.
You can see the Income Disclosure at the bottom of my funnel pages (and this page) and various MOBE pages. What you will notice is that there are high earners but they are a minority. About 25% of active affiliates make $90,000 per year or more (much more). Another 18% make a few thousand to about $45,000 per year. Most people don't apply themselves to this business, especially in the beginning. Like everything in life, the degree of success is correlated with the degree of dedication. However, it is very true that once you have things running, it is very possible to step back and let things run mostly on auto-pilot. The business probably won't grow if you run it primarily on auto-pilot, but a lot of it is automated and MOBE does the hard stuff for you.
So to make a long answer short: high income is possible if you put in the effort. And really, very high income is also possible - it's all up to you. The above is based on selling MOBE's products as an affiliate.
For those with existing businesses, the kind of income claims I've heard are revenue growth of 50%, 100% or more. As an example, see the first testimonial above.
Q: What is the system, exactly?
A: Well, it is two things: a training program about online marketing and entrepreneurship, which has its own intrinsic value, and an affiliate program, which overlaps with the training but is also a business. What makes the affiliate program different from others out there is that the products have high prices (and high value), and just as important, the commission level is very generous. Matt Lloyd realized early on that growing traffic by paying others to get it was an excellent way to accelerate growth. He also realized that high-value products create the proper revenue potential for using paid traffic.
For anyone who currently owns a business, the training can be applied to that business, and it really doesn't matter what kind of business it is. You could be running a brick-and-mortar shop, a dance studio, a consultancy, whatever. Every business needs to find customers, or rather, help customers find you.
This has nothing to do with Multi-Level Marketing and MOBE has nothing to do with the MLM industry.
Q: What kind of time and money need to be invested?
A: As I said above, the degree of success correlates with the degree of dedication. Since most people are in jobs, this is something to do on the side and gradually build up. What does that mean? Maybe an hour or two in the evenings, maybe some time on the weekends. That path will take time to pay off, but if you keep going and have the proper coaching, success is almost assured. As for the money required, that also depends on your level of dedication and how quickly you want to see returns. I would say that the level of affiliate you want to be depends on your financial situation, though MOBE helps with funding, and getting paid traffic to work will take some learning and experimentation, so expect to invest anywhere from a few hundred to a few thousand dollars in paid traffic, like Facebook ads, before you begin to generate a self-sustaining return. There are ways to accelerate the returns that have a reasonable cost but it depends on your budget.
For those with existing businesses, the expected expenditure depends on current sales, the products/services, and how quickly you want to grow the business. See the first testimonial at the top of this page for a concrete example.
Q: Who are the coaches?
A: The coaches are successful MOBE partners who join as contractors to provide a paid service for the company. Some are closely related to the company and may even be employees. Most are partners who have had success with MOBE, as all coaches must have a minimum level of earnings with MOBE before they can become a coach. As the company grows, the number of coaches is growing but it does seem like the demand for coaches is getting high compared to the supply. So one of the best reasons to join soon and not put this off is simply that coaches are limited in number and at some point it will be hard to be assigned a coach, at which point MOBE is likely to change the offer or even restrict it.
I was lucky to have as my second coach someone who has been involved with Matt Lloyd from the early days, and he gave me lots of insights about the company that other coaches may simply not know. I am happy to share those insights if you are interested.
I found the traffic coaching to be extremely high quality and that is one of the best reasons to step up to Silver/Gold, or higher. In fact, you can purchase traffic coaching on its own and I think that is well worth it.
I hope this helps. Let me know if you have any further questions (just reply to one of my emails or email me at SFstartup@bizdynamo.net).
Yours truly,
Phil
******************************
EMAIL from Matt Lloyd:
If you were to document the rise and fall of internet marketing systems over the past 10 years… you’d see that very few last.
In fact, most reach a peak where they are doing large, impressive numbers...
But inevitably they stumble…
...and then eventually crash and burn.
In their wake, they leave behind a group of very disappointed people, who have put in a lot of time and effort.
Why do these systems fail?
1.) Founders become arrogant.
This is to be expected. When you start from nothing, and then create a movement where your online system is doing hundreds of thousands a month… and where you’re treated like some kind of celebrity among those members, it’s easy to develop an ego.
And with arrogance, comes a feeling of invincibility. Many founders who experience this then get lazy and over-confident.
Rather than focusing on innovation and taking their company to the next level, they start spending more time socializing with their peers, partying, buying Ferraris and expensive homes… and they lose touch with their own companies, and the markets they serve.
2.) The business models are unsustainable.
Many start-ups in the internet marketing industry are all based on hype and false promises.
These types of businesses use recycled methods that no longer work, and are all about making short term cash for the owners. The focus here is solely on profits, and the members are poorly looked after.
The owners get rich by selling the dream to people who don’t know any better. But eventually, the truth comes out after a while, and the bubble bursts.
No business is ever going to last if they don’t look after their customers.
3.) They are reliant on 4 or 5 top affiliates who bring in 90% of the sales.
When the owners have a falling out with a few of these top earners, it usually results in a huge reduction in volume - and sometimes, entire teams moving over to a competitor.
This a very common one. And it can prove to to be a nail in the coffin for the owners.
With MTTB… yes, we do have those who make hundreds of thousands a year in commissions.
But – we are far from dependent on them.
For one thing, I myself do a lot of paid advertising to my own MTTB links – acting as my own affiliate.
I do this because this puts me in your shoes: I’m alongside you, experiencing exactly what it’s like to be an MTTB partner, seeing what works and what needs to be improved.
Google have a saying among their staff: “you eat your own dog food.”
What it means, is that you use the tools and systems you create for your users.
So that’s what I do, because it puts me in your shoes, and helps us create the best system possible.
4.) Founders are not marketers…
The first high ticket direct sales company I ever joined suffered from this.
It was run by 3 guys.
Two of them were remarkable salesman (the other was more focused on the product side of things).
But none of them were real direct response marketers...
None of them were doing their own marketing, sending traffic to their links, calling their own leads, doing what they told all us reps to do.
And, they started introducing all kinds of rules and restrictions about how we could market their company.
People like me, who were dedicating themselves to building their business and doing a lot of marketing online got very little support.
They kept making our jobs harder.
And, they even started telling us that we could only promote their company.
Anyone caught marketing another product or system as a side income was virtually booted out of the company!
I never liked that, because as a rep I wanted to diversify my income streams.
That’s why I allow my partners in MTTB to promote as many different offers as they like.
I prefer it when they promote MTTB of course… but I’ll never tell them what they can and can’t market – that’s an abuse of leadership.
5.) Partners
I’m not talking about affiliate partners here.
I’m talking about part owners in the company having a difference in opinion.
This is exactly why I refuse to partner with anyone in the running and ownership of MOBE – I own 100% of the equity currently, and that is the way I intend to keep it.
Long term, I know that most partnerships (like 99% of them) don’t work out.
The partners naturally have different ideas about how things should be done… and, they have their disagreements.
Eventually, someone is forced out – and in most cases the company is scarred permanently.
I have seen this happen so many times, that I’m amazed at how many people so readily enter into business partnerships…
(Some advice: If you’re going to do this, treat it like you’re going into a marriage – it’s a pretty serious decision. And if you know the divorce rates, then you’ll see that even with this kind of seriousness, your chances are still not good).
So bottom line... My Top Tier Business is here to stay.
I’m as enthusiastic, focused, and driven at running it, as I’ve ever been.
To the next 10 years and beyond…
Talk Soon,
Matt Lloyd
Income Disclosure
In a nutshell, this is about online marketing, but there are some unique aspects to the way this is structured, which will be described further below. Naturally, you may be wondering why there are so many names for the same thing. The answer is that the packaging is part of the marketing and actually a benefit to those marketing the system. The essence of the system is a 21-step training program that goes through the basics of entrepreneurship and online marketing, helps with fundraising, and offers a way to leverage an existing business that offers training products for entrepreneurs. The fee of $49 is definitely refundable, if you feel the program does not offer value or is just not right for you.
If there are any further questions not answered below, you can always reach out to me by email, Skype or phone. Let's start with email: SFstartup@bizdynamo.net.
Q: Who am I?
A: If you read my ad on Facebook, you know something about me. I'm a businessman who spent more than 20 years in the tech business. Because I've moved around so much, I can't pursue a normal career in Silicon Valley so I have found other sources of income. I've also grown a distate for the low ethics in cutthroat business environments, so I wanted to find ways of being independent. Early in life I wanted to be a writer and naturalist and artist and musician, and I'm finding time for some of those passions again. I have pursued business interests in real estate, financial trading and other areas often referred to as passive income, and I write about those experiences in my list, Expat Heaven, my Expat Heaven page and group on Facebook, and on this site.
Q: What is my relationship to this offer?
A: I am a partner of the company offering the system, otherwise known as an affiliate. This means I receive commissions from sales of the company's products that are attributed to me. This is the only company I am an affiliate of, currently, and I am a Diamond consultant (the highest level). I am impressed with the company's products, which are about training for entrepreneurs, and have gotten value from them. Therefore, I am happy to recommend the company and its products.
Q: What is the company all about?
A: The company is called MOBE and it was started by an Australian named Matt Lloyd. He is a dedicated entrepreneur who started off offering seminars about running an online business. That is still the main business of the company, though it also offers a wide range of training products that are mostly delivered online. Currently the company is located in Kuala Lumpur, Malaysia, though its roots are in Australia, and it has employees and members around the world. Matt recently bought a resort in Costa Rica to support MOBE's Mastermind seminars and is currently in the process of buying a resort in Fiji. I believe there are about 200 employees and many thousands of partners.
I strongly recommend the email below from Matt Lloyd, which gives a broad perspective on MOBE and other companies in this space.
Q: Is this a scam?
A: Funny you should ask. The stuff floating around the Internet these days is 99% garbage and there are lots of scams, so it is natural to be skeptical. I have a lot of personal interests so I am constantly evaluating offers online related to health, physical fitness, home-based opportunities, financial trading, real estate, relationships, and maybe one or two other topics. I steer clear of anything that even remotely smells like a scam. Most offers are a mix of some value and inflated prices. Some are useful, and for those I gladly pay a reasonable amount (usually not the initial price). This offer struck me as different and I was right - there is high value and a business model that is straightforward.
The rapid success of MOBE has inspired imitators and lots of so-called reviews that say it is a scam, or claim to answer the question of whether it is one. Recently MOBE sued a company in British Columbia for defamation and the Supreme Court ruled in MOBE's favor. Here is the link: http://www.courts.gov.bc.ca/jdb-txt/sc/17/18/2017BCSC1873.htm
Basically, anyone can say anything online, and so it makes sense to be cautious. But realize that if you see some negative stuff about MOBE, that should also be taken with a grain of salt.
Q: Are the income claims real?
A: Yes, but it's also true that some of the largest earners had existing online businesses and strapped MOBE onto the backend. For example, John Chow is one of the smartest guys in online marketing and he pays ZERO in advertising costs, because he has built up a blog very cleverly over the years. When he found MOBE it was like adding rocket boosters to his business.
The current video about Carolina Millan and her level of revenue is real, I believe, because I have seen various mentions of her earnings from different time periods and they grew steadily. There was a testimonial video from not long after she started and the claim then was something like $40,000. Getting to $700K+ after five years is feasible. Carolina makes frequent appearances at Mastermind events and is well known in the community. But I also believe she worked very hard and really devoted herself to this business in the beginning.
You can see the Income Disclosure at the bottom of my funnel pages (and this page) and various MOBE pages. What you will notice is that there are high earners but they are a minority. About 25% of active affiliates make $90,000 per year or more (much more). Another 18% make a few thousand to about $45,000 per year. Most people don't apply themselves to this business, especially in the beginning. Like everything in life, the degree of success is correlated with the degree of dedication. However, it is very true that once you have things running, it is very possible to step back and let things run mostly on auto-pilot. The business probably won't grow if you run it primarily on auto-pilot, but a lot of it is automated and MOBE does the hard stuff for you.
So to make a long answer short: high income is possible if you put in the effort. And really, very high income is also possible - it's all up to you. The above is based on selling MOBE's products as an affiliate.
For those with existing businesses, the kind of income claims I've heard are revenue growth of 50%, 100% or more. As an example, see the first testimonial above.
Q: What is the system, exactly?
A: Well, it is two things: a training program about online marketing and entrepreneurship, which has its own intrinsic value, and an affiliate program, which overlaps with the training but is also a business. What makes the affiliate program different from others out there is that the products have high prices (and high value), and just as important, the commission level is very generous. Matt Lloyd realized early on that growing traffic by paying others to get it was an excellent way to accelerate growth. He also realized that high-value products create the proper revenue potential for using paid traffic.
For anyone who currently owns a business, the training can be applied to that business, and it really doesn't matter what kind of business it is. You could be running a brick-and-mortar shop, a dance studio, a consultancy, whatever. Every business needs to find customers, or rather, help customers find you.
This has nothing to do with Multi-Level Marketing and MOBE has nothing to do with the MLM industry.
Q: What kind of time and money need to be invested?
A: As I said above, the degree of success correlates with the degree of dedication. Since most people are in jobs, this is something to do on the side and gradually build up. What does that mean? Maybe an hour or two in the evenings, maybe some time on the weekends. That path will take time to pay off, but if you keep going and have the proper coaching, success is almost assured. As for the money required, that also depends on your level of dedication and how quickly you want to see returns. I would say that the level of affiliate you want to be depends on your financial situation, though MOBE helps with funding, and getting paid traffic to work will take some learning and experimentation, so expect to invest anywhere from a few hundred to a few thousand dollars in paid traffic, like Facebook ads, before you begin to generate a self-sustaining return. There are ways to accelerate the returns that have a reasonable cost but it depends on your budget.
For those with existing businesses, the expected expenditure depends on current sales, the products/services, and how quickly you want to grow the business. See the first testimonial at the top of this page for a concrete example.
Q: Who are the coaches?
A: The coaches are successful MOBE partners who join as contractors to provide a paid service for the company. Some are closely related to the company and may even be employees. Most are partners who have had success with MOBE, as all coaches must have a minimum level of earnings with MOBE before they can become a coach. As the company grows, the number of coaches is growing but it does seem like the demand for coaches is getting high compared to the supply. So one of the best reasons to join soon and not put this off is simply that coaches are limited in number and at some point it will be hard to be assigned a coach, at which point MOBE is likely to change the offer or even restrict it.
I was lucky to have as my second coach someone who has been involved with Matt Lloyd from the early days, and he gave me lots of insights about the company that other coaches may simply not know. I am happy to share those insights if you are interested.
I found the traffic coaching to be extremely high quality and that is one of the best reasons to step up to Silver/Gold, or higher. In fact, you can purchase traffic coaching on its own and I think that is well worth it.
I hope this helps. Let me know if you have any further questions (just reply to one of my emails or email me at SFstartup@bizdynamo.net).
Yours truly,
Phil
******************************
EMAIL from Matt Lloyd:
If you were to document the rise and fall of internet marketing systems over the past 10 years… you’d see that very few last.
In fact, most reach a peak where they are doing large, impressive numbers...
But inevitably they stumble…
...and then eventually crash and burn.
In their wake, they leave behind a group of very disappointed people, who have put in a lot of time and effort.
Why do these systems fail?
1.) Founders become arrogant.
This is to be expected. When you start from nothing, and then create a movement where your online system is doing hundreds of thousands a month… and where you’re treated like some kind of celebrity among those members, it’s easy to develop an ego.
And with arrogance, comes a feeling of invincibility. Many founders who experience this then get lazy and over-confident.
Rather than focusing on innovation and taking their company to the next level, they start spending more time socializing with their peers, partying, buying Ferraris and expensive homes… and they lose touch with their own companies, and the markets they serve.
2.) The business models are unsustainable.
Many start-ups in the internet marketing industry are all based on hype and false promises.
These types of businesses use recycled methods that no longer work, and are all about making short term cash for the owners. The focus here is solely on profits, and the members are poorly looked after.
The owners get rich by selling the dream to people who don’t know any better. But eventually, the truth comes out after a while, and the bubble bursts.
No business is ever going to last if they don’t look after their customers.
3.) They are reliant on 4 or 5 top affiliates who bring in 90% of the sales.
When the owners have a falling out with a few of these top earners, it usually results in a huge reduction in volume - and sometimes, entire teams moving over to a competitor.
This a very common one. And it can prove to to be a nail in the coffin for the owners.
With MTTB… yes, we do have those who make hundreds of thousands a year in commissions.
But – we are far from dependent on them.
For one thing, I myself do a lot of paid advertising to my own MTTB links – acting as my own affiliate.
I do this because this puts me in your shoes: I’m alongside you, experiencing exactly what it’s like to be an MTTB partner, seeing what works and what needs to be improved.
Google have a saying among their staff: “you eat your own dog food.”
What it means, is that you use the tools and systems you create for your users.
So that’s what I do, because it puts me in your shoes, and helps us create the best system possible.
4.) Founders are not marketers…
The first high ticket direct sales company I ever joined suffered from this.
It was run by 3 guys.
Two of them were remarkable salesman (the other was more focused on the product side of things).
But none of them were real direct response marketers...
None of them were doing their own marketing, sending traffic to their links, calling their own leads, doing what they told all us reps to do.
And, they started introducing all kinds of rules and restrictions about how we could market their company.
People like me, who were dedicating themselves to building their business and doing a lot of marketing online got very little support.
They kept making our jobs harder.
And, they even started telling us that we could only promote their company.
Anyone caught marketing another product or system as a side income was virtually booted out of the company!
I never liked that, because as a rep I wanted to diversify my income streams.
That’s why I allow my partners in MTTB to promote as many different offers as they like.
I prefer it when they promote MTTB of course… but I’ll never tell them what they can and can’t market – that’s an abuse of leadership.
5.) Partners
I’m not talking about affiliate partners here.
I’m talking about part owners in the company having a difference in opinion.
This is exactly why I refuse to partner with anyone in the running and ownership of MOBE – I own 100% of the equity currently, and that is the way I intend to keep it.
Long term, I know that most partnerships (like 99% of them) don’t work out.
The partners naturally have different ideas about how things should be done… and, they have their disagreements.
Eventually, someone is forced out – and in most cases the company is scarred permanently.
I have seen this happen so many times, that I’m amazed at how many people so readily enter into business partnerships…
(Some advice: If you’re going to do this, treat it like you’re going into a marriage – it’s a pretty serious decision. And if you know the divorce rates, then you’ll see that even with this kind of seriousness, your chances are still not good).
So bottom line... My Top Tier Business is here to stay.
I’m as enthusiastic, focused, and driven at running it, as I’ve ever been.
To the next 10 years and beyond…
Talk Soon,
Matt Lloyd
Income Disclosure
